Concentration of Wealth
To understand the philosophy of a company, just look at their compensation plan. What behaviors do they reward?
With some companies, you are rewarded more for building a team than you are for selling and adding value to the marketplace. People are smart — they will naturally focus where the system offers the biggest and fastest compensation.
Most “Big Hitters” Focus on Building Huge Teams (…not on selling).
CREW is different. Up to 80% of the total commission is paid to the sales person. This is fair. You can earn a small override from the success of your team, but the focus is on spreading sunshine with solar, not recruiting.
People who can build, manage and train huge teams have immense value. We are not going to create the shift we want simply by attracting people who only want to spread sunshine with personal sales. Everyone has their role and everyone will be fairly and abundantly rewarded for their results. Balance and fairness is the key.
There is only so much money that can be paid out. Most of the time the compensation plan is designed by the “big hitters.” These people have existing groups or know how to build large organizations. They naturally want to maximize their self interest, so the plans they design pay 7, 9, even 12 generations deep (some even pay to “infinity”).
This is very seductive because if you do some simple modeling of 5 people, who get 5, who get 5, etc…you quickly discover that you will make more on your 7th generation than all of your other generations combined!
5 Key Challenges – We Solve them with CREW.
The problem is that most people never build a group that goes down 7 generations, so the wealth becomes concentrated to a small group at the top (usually the people who designed the plan). I have seen these powerful leaders threaten companies that they will quit and take their whole group if the compensation plan is not changed for their benefit.
If one person at the top is earning $200,000 per month, then that money cannot be paid to people doing the actual selling. It’s math. There is only so much that can be paid out. How the pay is distributed, to a large extent, determines the culture of a company.
Another issue with putting most of the money on the deeper generations is that it creates a lot of “breakage” for the company. This is money that is in the plan, but never gets paid out. Think about it…if most of the money is on deeper generations, and someone is 2nd, 3rd, or 4th level to the company, those commissions are kept by the company.
CREW Pay Money to People Upgrading Homes to Solar
With CREW, we pay most of the money to the people actually upgrading homes to solar and we only pay down 4 generations, with 2 levels of Matching Bonus. This naturally decentralizes the wealth throughout the organization and rewards the behavior we want.
We also have another unique feature called “Select your Income.” You can select how much you want to earn and then give back to your Crew from what we call “abundant overflow.” We never force anyone to give back, but we celebrate and measure contribution rather than accumulation (what we measure matters).
Instead of promoting the people who are accumulating the most wealth and toys, we celebrate the people who are creating the most contribution and positive impact.
Our logo symbolizes giving and receiving…a natural flow of abundance and balance. Once you are “full” you share more with others. It flows right out of the top — not from sacrifice, but from abundant overflow.
It also symbolizes our motto: “Alone a drop, together the tide.”
Every study on happiness has shown that beyond a certain point, more income does not create more happiness. Bill Kauth, who co-founded the ManKind Project, lives an abundant, deeply rich, emotional life on $2K/month. He asked if CREW could make that $2K/month the cap on everyone’s income, but we don’t believe in restrictions. We believe in creating a new culture where we celebrate contribution and let each person make the choices that inspire them.
Communism forgets that life is individual. Capitalism forgets that life is social.
As Martin Luther King wrote, “Communism forgets that life is individual. Capitalism forgets that life is social.” We are all in this together. Each of us has different dreams and goals. Most of our world challenges come from people trying to force their perspective on others.
Bill Kauth can cap his income at $2,000 a month, someone else might want to earn $50,000/month (you choose what feels abundant to you…or you can keep it all. You are in control).
Some people will recoil in horror at this concept, but when you realize that the success of your Crew is the foundation of your success, you will understand the long-term economic value — you are investing in your future. Your Crew only earns this extra bonus if they are working and producing results.
Our hope is that leaders will find more joy through contribution than consumption. Our goal is simply to create another potential definition for success — and this will be modeled from the very top of the company. The choice is always yours.
Let’s create a new model together.